England Lionesses
& KIND Snacks

The Brief

Bringing the
Lionesses home.

We were fortunate enough to work with the team at Ready10 Media to bring drone filming to their KIND Snacks and England Lionesses partnership campaign.

The activation was a powerful "Welcome Home" message for the England Women's team following the World Cup — spelled out in giant letters on a grass field, visible only from above.

The Challenge

Heathrow airspace.
A public park. Breaking news.

Three significant challenges had to be overcome simultaneously:

• The activation was a stone's throw from Heathrow — flight restrictions were extremely tight, requiring detailed documentation with Heathrow Authorities, CAA and NATS
• The park was publicly accessed, meaning timing and communication were critical for each take
• News outlets were waiting for the assets — footage offload and editing had to be as streamlined as possible