If you haven’t heard, Cristiano Ronaldo has revealed some rather hard hitting facts about his time at Manchester United Football Club. He talks a lot about football topics but there are a number of similarities that marketers and advertisers can draw between those topics.
Cristiano goes on to talk about how when he returned to the club after almost 15 years away and that hardly anything if anything really changed. He was disappointed by the lack of innovation, development and intent to grow with the rest of his competition.
So where does the connection form between a global football star and your business? Well, let me tell you.
Many companies fall into the habits of Manchester United. After seeing some success, they’re inclined to continue doing “what they always do”. The problem with that is, competitors are always trying to be better, be more visible and make a bigger splash so as a business, doing what you always do just doesn’t cut.
A lot of the clients I speak with tell me the same thing, we want something outside the box, we want to go viral or we want an award winning video but when hearing about newer techniques or equipment, they fall back into the old ways of saying “It’s not what we do, can we do what we did before”.
See, things have changed so much in both the creative industry and marketing world that doing what you’ve always done isn’t enough. Whereas years ago, it was perfectly acceptable to post an entire article without an image, nowadays, you wouldn’t dare!
With the world of advertising more convoluted than ever, getting your content to resonate takes even more thought and innovation, simply showing a product or event in a photo just doesn’t cut it anymore. If you’re a service provider, trying to convey your brand engagingly in a 260 character limit and an image of a board meeting is nigh on impossible in today’s market. If you think it is, then join the Manchester United Ranks!
So what do businesses need to do to break the cycle?
Video content is the undeniable king of the advertising jungle, but how do you take it to the next level? How do you get someone with a 5 second attention span to stop and say “WOW”? The answer is deceptively simple and you’ll be pleased to hear, rather inexpensive!
By using the power of FPV (First Person View) drones and commercial drones to bring your ideas to life. Whether you are trying to promote an event venue, a new renovation or trying to get an investor to buy into your new build, using drones adds an entirely new dimension to your content. With its 5.4k Resolution and up to 120 FPS, your content can be incredibly engaging and cinematic at the same time.
With specialist FPV Drones, we’re able to fly our 2.5” drone through some of the smallest spaces to create angles and views that no other camera on the planet can achieve.
Picture a tiny drone flying from the entrance of an event, through a beautiful flower arrangement, making its way around the floor, gliding between displays, DJ booths, speeches and more – all in a one-take shot where no gimbals or special equipment is required to make it happen. Now that gets people talking!
Our 5” drones fly at incredible speeds making them perfect to capture fast cars, action shots and more for cinema. My recent work for Adidas is a great example of using FPV to “Chase/Follow” runners in the forest to create compelling shots to support the final project.
The added benefit of FPV drones is that they’re small, light and quick to launch up in the air to get the shots minimising time and risk on a set.
We also utilise the power of GPS drones to capture a sequenced timelapse of build projects, development projects and more to show progress and improvement, not to mention highlight any potential risks or delays.
So what do we take away from all of this?
If you want to be up there with the best, if you want to have your brand or business front and center, then you need to embrace new technology, open yourself up to exploring new ways to deliver engaging content in a way that your audience will value and consume, time and time again. Don’t fall into the trap of relying on past activities to carry you through current climates.
If you want to break free from the mundane and boring, get in touch with AerialJohnny today and get a no obligation, free quote and remember – See things differently.