Traditional marketing methods are no longer as effective as they once were, and those that are seeing success through digital marketing may be overlooking critical measures that can help them expand even faster. In this article, you will learn how to nail your video marketing strategy.

Every day, users are progressively being targeted with sponsored posts by advertisers when scrolling through Instagram, TikTok, Facebook, and other social media platforms. Every day, more image ads are being displayed, owing to a growth in the number of businesses going online and the number of new advertisers joining Facebook each year.

According to Hubspot’s research, 99 percent of marketers who are already using video want to continue doing so throughout the year. In fact, nearly all of them (95%) intend to increase their video spending in the near future. So it’s safe to say that video content has officially taken over the marketing industry – and it appears that this is a trend that won’t be going away anytime soon.

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Nail your video marketing strategy by grabbing attention fast

Considering there is so much content out there and so many people running advertising, our brain skips over a lot of the visual content we see, however video retains our attention 5 times longer than stills.

It’s critical to ensure that you can capture people’s attention in the first split second of your campaign and get them to stop scrolling through their feed and pay attention to your brand. We know that the typical user spends 1.3 seconds on each post in their news feed as Facebook Marketing Partners. That implies we just have a fraction of a second to attract and hold our audience’s attention.

Our goal at our agency is to grab people’s attention right away by putting our most captivating features — which typically include movement — in the first few seconds. This is accomplished by infusing brand identity early in the process, captivating consumers with our most engaging content, and selecting eye-catching video thumbnails.

Its ROI is tough to beat

You can’t disagree with the facts unless you’re Boris, Trump, or Putin.  One of the main reasons why marketers are demanding to incorporate video content is because of its remarkable return on investment.

According to the latest Hubspot data, 88 percent of video marketers reported a favourable ROI from their efforts. This is a significant rise from the prior year, when 83 percent said their ROI was good. According to research from 2015, we’ve come a long way: only a third of marketers earned a successful ROI from video marketing five years ago.

Our understanding of how to generate video content that truly communicates to those all-important target audiences is increasing at a rapid pace, as are the effects of video content. 

So what videos work best?

Demo videos, brand awareness videos, live videos, testimonial videos, and promotional movies of events such as launches, parties, gigs, and festivals are the most effective.

The use of drones is something that can elevate all of the above into a new dimension with its ground-breaking ability to film in some of the most inaccessible areas but also being able to capture video up to 6K quality, the possibilities are endless. From flying through fire rings at a motorshow event or doing a compelling FPV drone fly-through of a new innovation lab, our drones are sure to propel your content to the top of the social media algorithms!

If you’re ready to take the journey and learn how to nail your video marketing strategy, just get in touch with us to today and let AerialJohnny help create your content and take it to a new level with our social media management capabilities.