Throughout the pandemic, property managers, private sellers, landlords, and letting agents quickly realised the importance of being able to offer beautifully shot property videos and virtual tours. However, even following the end of the pandemic and the lifting of restrictions, property videography has somehow remained an essential component of the estate agent or property developer’s success toolkit.
If you’ve struggled to sell or let a property in recent years, you’ve probably learned the importance of professional real estate videography as a property marketing tool. Potential buyers and renters have now become used to getting a good look into all the nooks and crannies of a property before leaving the comfort of their homes.
Potential buyers and renters will now almost certainly expect to view a property video before spending valuable time attending an in-person viewing.
If you’re new to property development, you’ll need to offer exceptional showcasing of your properties from the very beginning. This will help you to gain a stronger footing in a competitive market. If you’re serious about competing in any area of the property market, it’s a good idea to figure out how to improve the quality of your video viewings sooner rather than later.
If your video-making skills are in need of a brush-up, dive into our top 5 tips for creating spectacular property videos – virtual viewings that will represent your company flawlessly and achieve their overall aim of selling or letting properties quickly and efficiently.
Take a good look around the property before you begin filming and decide in advance what is particularly appealing about the space. Once you’ve identified a property’s most attractive features, you can begin to plan your filming to highlight and accentuate these elements. If you’re working on behalf of a seller, or a property owner who’s looking for tenants, you might offer them a few suggestions regarding how to dress, decorate, or prep the property to make it even more appealing.
Great lighting is crucial when filming property, ideally using natural daylight at its best, as poor lighting can make even luxury spaces feel dull and reduce the chance of securing an in-person viewing. Property videos should stay clean, tidy and truthful, focusing on clear representation rather than arty cinematography, moody lighting or clever commentary, which rarely impress buyers. Following established property filming conventions matters too, as simple techniques like steady panning are effective for accurately showing space, size and proportion, which is exactly what viewers want to see.
Don’t rush your video or try to hide anything. Your video should feel like an enjoyable, in-person walkthrough. Use wide angles and clean shots to give a correct sense of spaciousness. Ideally, you’ll use a 16 – 35mm lens. Warped edges and fisheye effects will only confuse prospective tenants or buyers. They’ll make your viewing look slightly odd and, once again, they may look suspect. Your viewing may very well be honest and accurate, but viewers will be on high alert for any strange camera behaviour or optical inconsistencies. Even with the cleverest filming techniques, they’ll quickly discover the realities of the property when they arrive for a viewing in person. If they feel you’ve tried to deceive them with the magic of cinematography, your entire company will rapidly lose their trust.
Using a gimbal to keep shots steady ensures smooth, professional property videos, avoiding the distraction of shaky, amateur footage. Buyers and renters prefer clean, drama-free presentations that highlight the property clearly, as a stable walk-through makes a home feel more luxurious and appealing. High-quality videos are essential to compete with estate agents who use professional services, and any commentary should be delivered with a good external microphone, as poor audio can undermine the professionalism and impact of the video.
If you have a drone and are experienced with drone videography, using it for property videos is an absolute must! A drone will allow you to offer aerial views of the property and showcase it in a wider context.
From this unique aerial perspective, viewers can see how the property fits into the neighbourhood. They’ll also gain a clearer understanding of the quality of the neighbourhood, the level of privacy the property offers, and the exact proportion and location of a garden, pool, balcony or hot tub in relation to the indoor space.
In the case of particularly desirable properties, a drone camera will also reveal the proximity of nearby rivers, lakes, beaches, and areas of unspoiled natural beauty.
If you are skilled enough in drone use, you can film the entire indoor and outdoor walkthrough using a drone. You can also dispense with any worry about your ability to capture clean, steady, professional-looking shots of all the property’s best features without using a gimbal.
Aerial views of a property can greatly enhance a viewer’s sense of being at the property, experiencing it from all angles. They may get a better sense of how one room flows into another or how the property’s most attractive features draw the eye as you move through the home viewing it from a range of angles and perspectives.
You can also add a voice-over in post-production, but keep in mind that there’s no need to add any kind of narration if this doesn’t suit your market. Most people like to hear their own thoughts on viewings and may sometimes respond negatively to too much explaining.
If you’re too busy to film promotional videos yourself, or baffled by everything you’ve just read, you might need some extra help with your property video production.
Working with a drone videographer will ensure that you produce engaging, high quality real estate videos that sell properties and gain an unmatched competitive edge.
Still sitting on the fence about drone videography? Don’t get left behind! Discover examples of AerialJohnny’s spectacular drone videography, and browse through our virtual tour packages.
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