🎥 Video Marketing Trends to Watch in 2025
Video marketing has evolved rapidly, and 2025 is no exception. With technological advancements and changing consumer behaviours, businesses must stay ahead of the curve to remain competitive. Here are the key video marketing trends to watch in 2025 shaping video marketing this year:
Where are Video Marketing Trends going in 2025?
AI-Powered Video Creation
Artificial Intelligence (AI) is revolutionising video production. Tools like Lumen5, Descript, and Synthesia enable automated editing, captioning, and even scriptwriting, significantly reducing production time and costs while maintaining high-quality output.
Short-Form Videos Dominate
Short-form videos, typically under 90 seconds, continue to captivate audiences, especially on platforms like TikTok, Instagram Reels, and YouTube Shorts. These bite-sized videos are highly effective in driving engagement and conversions, with 66% of video ads now under 30 seconds.
Live Streaming Continues
to Grow
Live streaming offers real-time engagement, fostering authenticity and immediacy. Platforms like Facebook Live, Instagram Live, and YouTube Live are popular among brands for product launches, Q\&A sessions, and behind-the-scenes content. The live-streaming market is expected to grow at a CAGR of 19.7% from 2025 to 2030.
Accessibility and inclusivity
in video content
Ensuring videos are accessible to all audiences is becoming standard practice. Features like captions, high-contrast visuals, and audio descriptions not only comply with accessibility standards but also broaden reach. Notably, the use of captions in videos has increased by 572% since 2021
Mobile-First Video Strategies
With 69% of people watching videos on their smartphones, optimizing content for mobile viewing is crucial. This includes vertical video formats, concise storytelling, and ensuring that videos are engaging even without sound.
Personalised Video
Personalisation enhances viewer engagement. By leveraging data analytics, brands can tailor video content to individual preferences, increasing relevance and effectiveness. Personalised videos can significantly improve customer experience and drive conversions.
In 2025, drones are no longer a novelty in video marketing; they're a necessity.
Traditional aerial shots still offer cinematic scale and perspective, but it’s the rise of FPV (First Person View) drones that’s shaking things up. Brands are increasingly turning to FPV footage for its immersive, dynamic style that puts viewers in the action rather than just watching it from above.
Drone filming is now a key video marketing trend in 2025
Why drone video is dominating in 2025:
With social media algorithms favouring high-impact, fast-paced content, drone footage, particularly FPV, ticks every box: it grabs attention, holds engagement, and gives businesses a competitive edge in storytelling.
FPV drones create instant immersion
They offer a visceral, “you-are-there” experience perfect for capturing energy, speed, and emotion.
Short-form social content thrives on it
Platforms like TikTok, Reels, and Shorts reward unique, attention-grabbing visuals. FPV content consistently outperforms static shots.
Versatility is expanding
Drones are now used indoors, outdoors, in tight spaces and at large scale, from warehouse flythroughs to rollercoaster POVs.
Cinematic quality without the price tag
Drones deliver high-end production value on a smaller budget with better brand storytelling. Aerial perspectives help tell a broader story, from context-setting wide shots to thrilling, close-up FPV passes.
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