Boost customer attendance during winter
As winter sets in, hotels and indoor facilities often face the challenge of attracting guests during the quieter months. One of the most effective ways to mitigate this issue is through the strategic use of social media platforms, particularly YouTube. Leveraging these channels can create significant visibility, engagement, and ultimately drive customer attendance. Here’s how you can utilise social media and YouTube to boost winter attendance.
Don't leave your winter content strategy for the winter, use the summer months to create engaging, ever-green content.
Use the summer months to get ahead by creating engaging, evergreen content that will keep your audience interested year-round. With fewer seasonal pressures, summer is the perfect time to craft high-quality video that can be scheduled, repurposed, and ready to go when things get busier.
Showcase Unique Experiences
Winter offers a plethora of unique experiences that can appeal to potential guests. Use social media platforms to showcase what makes your hotel or facility special during this season. Consider the following:
Behind-the-scenes content
Share how your facility prepares for winter, including decorations, special events, and cosy amenities.
Seasonal activities
Highlight winter-specific activities available at your location, such as ice skating, snowshoeing, or holiday-themed events.
Sponsored stays
Invite influencers to experience your winter offerings and share their experiences on their channels.
Live Q&A sessions
Host live sessions with influencers to discuss winter travel tips, local attractions, and your facility’s unique features.
On YouTube, create engaging video content that captures the essence of these experiences. A well-produced video can transport viewers to your facility, enticing them to book a stay.
Leverage Influencer Partnerships
Collaborating with social media influencers can significantly amplify your reach. Look for influencers who align with your brand and have a following interested in travel and winter activities. Consider the following strategies:
By leveraging their audience, you can enhance your visibility and attract new customers.
Utilise Targeted Advertising
Social media platforms offer powerful advertising tools that allow you to reach specific demographics. Use targeted ads to promote winter packages, events, or special offers.
Facebook and Instagram ads Create visually appealing ads that highlight winter experiences, directing viewers to your booking page.
YouTube ads
Use video ads to capture attention before travel-related content, showcasing your winter offerings and encouraging bookings.
Tailor your messaging to resonate with your target audience, focusing on the benefits of a winter getaway.
Content really is king
Create Engaging Content That Educates and Entertains
Content that educates and entertains can draw potential guests to your channels. Consider producing:
How-to videos
Create guides on winter activities, such as how to prepare for a winter trip or tips for enjoying local attractions.
Virtual tours
Offer virtual tours of your facility, highlighting winter decorations and amenities.
This type of content not only showcases what you offer but also positions your hotel or facility as an authority in winter travel, making guests more likely to choose you for their stay.
As the crisp autumn days give way to the icy grip of winter, businesses and event organisers face a unique challenge: how to maintain engagement and attract visitors during the colder months. The solution may lie closer than you think – in the skies above.
Indoor Drone Tours: A New Frontier
Indoor drone tours offer a captivating and innovative way to showcase your space, regardless of the weather outside. By using drones equipped with high-quality cameras, we can create stunning aerial footage that highlights the unique features, architecture, and ambiance of your venue.
Why Choose Indoor Drone Tours?
- Year-Round Engagement: Unlike traditional outdoor photography, indoor drone tours can be filmed any time of year, ensuring consistent content creation.
- Enhanced Visitor Experience: Indoor drone footage offers a fresh perspective that can excite and intrigue potential visitors.
- Virtual Tours: Create immersive virtual tours that allow visitors to explore your space from the comfort of their own homes.
- Social Media Content: Share captivating drone footage on social media to increase online visibility and engagement.
Why Content Marketing Matters More in Winter
- Holiday Season Marketing: Capture the festive atmosphere of your venue with indoor drone footage during the holiday season.
- Seasonal Promotions: Highlight winter-themed events or promotions with visually stunning drone footage.
- Customer Confidence: Showcase your commitment to providing a safe and enjoyable experience, even during inclement weather.
Tips for Successful Indoor Drone Tours
- Plan Ahead: Coordinate with venue management to ensure access and safety.
- Lighting and Composition: Pay attention to lighting and framing to create visually appealing shots.
- Drone Regulations: Familiarise yourself with indoor drone regulations and obtain necessary permits.
- Storytelling: Use drone footage to tell a compelling story about your venue.
Boosting Hotel and Venue Bookings in Winter with Social Content
Using social media and platforms like YouTube effectively can significantly boost customer attendance at hotels and indoor facilities during winter. By showcasing unique experiences, engaging with visual storytelling, leveraging influencer partnerships, utilising targeted advertising, and creating educational content, you can capture the attention of potential guests and entice them to book a winter getaway. Embrace these digital strategies, and watch your winter attendance soar!
AerialJohnny has a proven track record of delivering exceptional indoor drone tours for a diverse range of clients, including:
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- UEFA: Our drone footage has captured the electrifying atmosphere of major sporting events, providing fans with a unique perspective of the action.
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- JAZZ CAFE: We’ve showcased the intimate and vibrant ambiance of music venues, attracting new audiences and enhancing the overall experience.
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- British Airways: Our aerial footage has been used to promote luxurious travel experiences, highlighting the stunning interiors of aircraft and airport facilities.
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- Padium, Ruleur, and The VUE Cinemas: We’ve helped these entertainment venues create immersive virtual tours, allowing potential customers to explore their spaces before visiting.
These high-profile clients have trusted Aerial Johnny to deliver exceptional results, demonstrating the versatility and effectiveness of indoor drone tours in a variety of industries.
By embracing the power of indoor drone tours, businesses and event organisers can create a lasting impression and attract visitors throughout the winter months. So, why wait? Take to the skies and showcase your space in a whole new way.
Every day, users are progressively being targeted with sponsored posts by advertisers when scrolling through Instagram, TikTok, Facebook, and other social media platforms. Every day, more image ads are being displayed, owing to a growth in the number of businesses going online and the number of new advertisers joining Facebook each year.
According to Hubspot’s research, 99 percent of marketers who are already using video want to continue doing so throughout the year. In fact, nearly all of them (95%) intend to increase their video spending in the near future. So it’s safe to say that video content has officially taken over the marketing industry – and it appears that this is a trend that won’t be going away anytime soon.
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johnathan (@) aerialjohnny.co.uk
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