2025 video marketing trends

Digital video ad spending in the United Kingdom is expected to grow from £7.1 billion to £12.65 billion in 2026, and the top video marketing trends for 2025 are all about making the most of your social media video assets to get your venue noticed.

Here’s our take on what you should be doing to publicise your event space through video.

Content is king

Everyone is capable of getting a video produced that makes their venue look pretty. But you want to show potential customers that not only does your venue look fantastic but you can deliver a fantastic service to match it, whether you’re hosting weddings, corporate events, training courses, yoga classes, product launches or fashion shows. Using video, you can tell your potential customers exactly what to expect from you, beyond the aesthetics.

Behind the scenes

Everyone loves to see how stuff gets done - just look at the rising popularity of Instagram Reels and TikTok videos of people working behind the scenes. Pulling back the curtain, just a bit, on how you run an event gives potential clients priceless insight into how you work. Show how your staff tackle unusual requests, how what looks like a frenzy on the outside is actually more akin to a well-rehearsed ballet and how you and your team enjoy the end result. This way, you show the human side of your business.

Get to know the people

This video marketing trend is one way you can give your video marketing a more personal touch. Introduce your clients to the people that will be looking after them on the day. Letting them put names to faces before their event or celebration means they’ll already be familiar and more relaxed around your fabulous team.

Livestream events

All the popular video channels are boosting their live streaming capabilities as mobile tech and network services make this more accessible. Live streaming isn’t right for every event, but these days even, a celebration as personal as a wedding can be live streamed so that family members or friends can still be part of what happens if travel or health issues mean they couldn’t be there in person. Live streaming is also great if you’re using your venue for online teaching events like yoga, pilates, art classes etc. By integrating these video events into your social media channels you’ll get your venue noticed by more people, which should lead to more bookings.

Optimised for search

SEO is big business and we all want to get the right keywords into our video’s meta description for search engines to pick up on. But search engine algorithms also use the number of clicks, likes, comments and shares that a video gets to rank them higher up their lists. If your video is optimised correctly and gets good engagement, it’s likely to reach more people and get you more business.

To sum it all up...

If you’re thinking of hiring a professional videographer, that means you’re ready to take your video marketing to the next level. At AerialJohnny, our experienced videographers use the best quality equipment, including drones, to showcase event venues in their best lights. To find out more, talk to the team today.

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johnathan (@) aerialjohnny.co.uk

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Our office serves as a central hub, allowing us to efficiently service clients across the entire UK. With a team based in London, we’re able to provide local expertise and support for any project, regardless of complexity. This ensures close collaboration and a deep understanding of your needs, wherever you are.